Gebeya is an online talent marketplace based in Silicon Valley, Ethiopia, and Senegal. Gebeya approached IDMA Agency to increase its brand presence, awareness, and impact, globally, by leveraging digital media.

We stepped in with a thorough audit report and proposed a digital transformation strategy to communicate a consistent brand message across all channels tailored to position the brand favourably in key markets of operations globally and drive growth. Using modern design aesthetics, we guided the redesign process of their brand creatives to resonate with the overall company’s vision.

Our integrated digital strategy empowered the Gebaya marketing team to have a step-by-step approach towards identifying prime customers, build communities and attract customers digitally.