Participants will learn how to develop a product brand identity that positions them favorably in the market and resonates well with the target audience. This will enable the target audience to easily recognize the brand and build brand resonance over time. By doing this participants will be able to positively differentiate themselves from other players in the market. This is based on 6 key dimensions, Personality, Culture, Self Image, Physique Facets, Relationship, and Reflection.
In this module, participants will gain an understanding of the core principles of brand identity development and gain practical knowledge on how to effectively develop, manage, and communicate an omnichannel brand identity. During the module, participants will be introduced to the 6 core dimensions and how each of these dimensions contribute to an effective brand identity. They will also learn how to design and create effective brand identity materials such as logos, website design, social media content, and more.
The module will also provide participants with an understanding of how to effectively measure the success of an omnichannel brand identity by using analytics and other tools. Finally, participants will gain an understanding of how to use an omnichannel brand identity to drive customer engagement and loyalty. They will develop the skills to ensure their brand is effectively represented across all channels, and understand how to measure success.
By the end of the module, participants will have a comprehensive understanding of how to develop and manage an effective omnichannel brand identity, and be able to effectively measure the success of their efforts.